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Branding is the process of shaping how people perceive a business, product, or individual. It goes far beyond a logo or color palette. It is the overall impression created through visuals, messaging, tone, and experience.

Search Engine Optimization, commonly known as SEO, is the practice of improving a website so that it appears higher in search engine results. It plays a crucial role in helping businesses attract organic traffic and reach people who are actively searching for their products or services.